Kristina Busch Named New Director of Communications

June 21, 2022

BURLESON, TEX. – Kristina Busch has been named director of communications for the Southwestern Union. The position was previously held by Jessica Lozano who accepted another position in February. As communication director, Busch will also serve as Record editor. 

The Southwestern Union Communication Department oversees the production of the Record suite including the printed and digital magazines, as well as the website The department is also responsible for the Southwestern Union public relations and crisis management, in addition to social media, website, video production and photography for the ministries of the Union. 

Southwestern Union Executive Secretary shared, “We are thankful to God for Kristina’s unique preparedness for her new role as the director of communications. Having served as associate director and associate editor for the Record for quite some time, she has demonstrated a commitment to excellence, willingness to serve and has always made herself available to all five local conferences of the Southwestern Union territory.” 

Busch has served as associate director in the communication department for six years. She had previously served in the Texas Conference communication department for 11 years, most recently as Assistant to the President for Communication. 

Busch has a bachelor’s of science in communication broadcasting from Southwestern Adventist University and a master’s degree in business administration with a marketing emphasis. 

“I’m humbled and grateful for the opportunity to lead the communication department of the Southwestern Union. I look forward to taking our department a step further to creatively and effectively further the goals of the Southwestern Union, but most importantly the goals of Heaven,” shared Busch. She and her husband, Jason, have an infant daughter named Amelia.