Gerson Pancorbo Named Communication Director

BURLESON, TEX. – The Southwestern Union has named Gerson Pancorbo as its communication director, effective Jan. 1, 2026. Pancorbo brings more than a decade of experience in church media, design and ministry communications.

Pancorbo began his career at age 14, taking over church bulletins and intro videos. His early passion for visual storytelling led him to work in graphic design and video production. In 2012, he volunteered with Hope TV in Spain. After moving to the United States in 2013, he and his wife, Priscila, volunteered for the Spanish-language media ministry Pan De Vida. He later joined the Allegheny West Conference, working on communications initiatives under William T. Cox, Sr., the conference's then-president. In 2015, he accepted a call to the Office for Regional Conferences Ministries, serving as the communication director and overseeing media production and outreach efforts.

“I love to work where my skills meet ministry,” Pancorbo said. “I want to share the hope of the Gospel in ways that connect with different audiences: in Spanish, with young adults and across multiple platforms.”

As communication director, Pancorbo will oversee messaging, video production and social media outreach. He hopes to expand Spanish-language materials and strengthen connections with the union’s diverse constituencies.

Pancorbo and his wife, both natives of Spain, have two children: Shiloh, 7, and Genesis, 4. He says his family has shaped his understanding of God’s love and his approach to leadership.

“I want members to know I’m committed to sharing the message in ways people can truly understand,” he said. “We need to contextualize the gospel for every audience, using the tools available today to bring hope and unity to the church community.”